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Metropolitan Life Insurance Company Adventures in Advertising
New York Metropolitan Life Insurance 1924 Soft Cover Very Good Wraps, Very Good
An extraordinary collection of ads published in large magazines of the day by the Metropolitan Life Insurance Company to inform readers about various health issues. Here they are collected in book form due to the large number of requests for same following the win of two prestigious awards -- the John M. Holcombe Trophy for best insurance ads and the Harvard Advertising Award. The book is entitled Adventures In Advertising and consists of 32 large full-scale ads measuring 10-3/4" by 14." They are bound in brown wraps and very clean and nice with just a small bit of smudging to title page. What's fascinating about these ads is that not only do they cover a wide variety of topics with much info on each, but they were so far ahead of their time. One of the most interesting warns about the dangers of too much fat in the diet. Other topics include the need for instruction in baby and child care, the importance of nurses, the crusade against TB, cooking with science for health, the high danger of pneumonia in March, the importance of turning citizens into immigrants, cleanliness and childbirth, food safety, preventing summer death in infants, cutting down on accidental deaths, the role of happiness in health, the relationship bewtween children's health and learning, the role of the happy workplace, stamping out diptheria, saving for college, medical check-ups, heart disease, financial health, milk in the diet, appreciation of the home, keeping children in school, the importance of a happy childhood, dental health and more. Frameable.
Price:
25.00 USD
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